What’s in a Name? (2)


A Viagra Bus

Following on from the last post; the staff also came up with the idea of a complete re-branding of the new service, including changing the colour of the ambulances to a pretty shade of light blue. The service would be known as ERECT.

They even came up with a Nu-Labour slogan.

Feeling a bit down? Dial 999 and get ERECT

ERECT: Eastern Region Emergency Care Trust.

Those thinking caps sure do come in handy!

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3 Responses to What’s in a Name? (2)

  1. Carmelo says:

    Do you know what’s going to happen in terms of control rooms now?
    EAAT’s control is in Norwich, BHAPS is in Bedford and Essex’s is in Chelmsford. That’s a hell of a gap to fill, and I don’t think they would really build a new one.

  2. big-ashb says:

    the south central amulance service was originally branded the south central ambulance trust – or SCAT for short…

  3. Martin says:

    We wanted Central Region Ambulance and Paramedic Service….

    Instead we changed from EMAS (East Midlands Ambulance Service) to er er EMAS (East Midlands Ambulance Service).

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